LOVE LOLITA is for the sun seekers and dream chasers. At its core, LOVE LOLITA is an embodiment of the luxurious bohemian lifestyle, infused with a touch of sophistication and femininity. Each piece is meticulously crafted to capture the essence of this ethos, offering a seamless blend of timeless elegance and contemporary flair.

The creators behind LOVE LOLITA, Alethe Marie Heltzen and Marte Madeleine Mosand, share a profound bond forged through their shared love for fashion and adventure. With a combined experience of eight years in the fashion industry, they have honed their skills and expertise, running their own successful fashion agency and store.

Their journey with LOVE LOLITA began as a quest to fill a void in the market for affordable yet exquisite dresses. Fueled by their passion for design and a desire to empower individuals to express themselves through fashion, they embarked on this venture in 2019, determined to create a brand that resonates with the spirit of freedom and self-expression.

Today, LOVE LOLITA serves as a shining example of their steadfast devotion to bringing forth a collection that not only captures the imagination but also celebrates the beauty of individuality. It’s more than just a brand: it’s a celebration of life, love and endless possibilities that await those who dare to dream.

 Join the story by following LOVE LOLITA on Instagram @lovelolitaofficial.

Owners & Designers 

Alethe Marie Heltzen & Marte Madeleine Mosand
You & I Agency AS
VAT: 912015858